my role
UI/UX Design
Wireframing
Prototyping
Branding
client
Portable
studio
Portable
year
2022 - 23
Every year Australian workers lose a billion dollars due to wage theft.
Sweep is a product created and owned by Portable, it was born out of a series of RnD sprints that aimed to tackle the issue of wage theft. The product works with employees and employers alike to identify potential problems in the workplace, establish fair working conditions, and resolve wage disputes by simplifying pay monitoring processes and facilitating interactions with guidance on the latest employment law standards.
At the start of 2022 I had the opportunity to collaborate with Luke Thomas (UX) and Lucie Cleuet (XD) on developing a two lane user flow prototype.
No early prototype is complete without a pun for a name and the original iteration was appropriate named 'SERVD'.
The prototype demonstrated two user flows with a number of interaction points between an Employee 'Kai' and Employer 'June'. The process begins with sign up, followed by identifying the award classification for the employee. In our flow we had a disagreement as the employee frequently preformed tasks that were above their pay grade, they used the platform to highlight this and open a conversation with their employer.
The horizontal journey map was an efficient way to test the concept with both employees and employers, it was designed in figma and constructed using a pre-existing design system for extra efficiency. This meant that once the insights from the testing were synthesised that a low fidelity concept could be rapidly prototyped.
At this point, the proof of concept worked and 'SERVD' was officially green lit, for a high fidelity MVP. It was time that 'SERVD' got a proper identity.
Using the framework of a MVB (Minimum Viable Brand) on Miro, I facilitated a workshop with the product stakeholders (Portable's senior leadership team) where we established the brand positioning, personality and values, and a new name was chosen.
After ideating a number of options, sweep came out as a clear winner, it was simple, easy to remember and offer a few double meanings, the obvious one being an employee sweeping at work and the other being for the continuous motion of the 'seconds' hand that rotates around the face of a clock.
It is obvious that wage theft is certainly a serious subject, and when attempting to brand something to do with wage theft, there is a risk that it will feel overly corporate or have a clean government look to it.
I wanted to give it some personality so my approach was too push things as far as I could and start refining them. With sweep having a connection to clocks, I played with circular patterns, with the platform aimed at two distinct demographics I tested out two different colour themes, one for each audience.
The refinement process led to the sharp striking sweep word mark, that utilises a modern neutral font in various weights that's complimented by a dominant range of the primary sea form green hue. All brought together by the contrasting red hue and the circular patterns for a touch of personality.
As we began the project by using a pre-existing design system, the transition from low to high fidelity was a breeze, roughly 90% of the design was MVP ready after a number of clicks, meaning more time to focus testing based updates and preparing the user stories for the MVP.
As a same time we worked closely with the strategy and marketing teams to construct an effective microsite. This was built using a Figma to Webflow workflow, meaning the site could be built without the assistance of development. The site itself took one multiple phases, begin as an EOI with an embedded type form and eventually transitioning to a live product site.
